a collaboration with 

CEED Centre Society

#Motion design  #Animation


Arturo Acevedo Bravo x Laura Cecilia Cortes Fuente x
Brittany Kopetsch x Jiying (Jill) Tao


︎ Read Letter of Reference from  Executive Director of CEED Centre Society ︎














︎︎︎ view motion video case study



Roles

︎︎︎Project Manager - Brittany Kopetsch ︎
︎︎︎Illustrator - Jill Tao, Cecilia Cortes ︎, Arturo Acevedo ︎
︎︎︎Motion Designer - Cecilia Cortes, Arturo Acevedo
︎︎︎Voice Actress - Jocelyn Tan
︎︎︎Sound Design Tutor - Steve Royea

Deliverables

Two explainer motion videos
︎︎︎Motion Piece dedicated to explain the essence of CEED and attract new members/donations.




Project Specifications

Duration:
May 2021 - August 2021  (3 months)

 Tools:
  • Procreate
  • Adobe After Effects
  • Adobe Photoshop
  • Adobe Audition



Overview


The CEED Centre Society is a registered charity dedicated to community education on environment and development. Its mission as a social innovator is to foster the development of social connections and sustainable living practices within Maple Ridge and Pitt Meadows so that all living beings can thrive.

Our main goal for this project is to help create further funding for CEED, by creating a more user-friendly experience for donating, how to donate and why they should donate to the organization. Some of the key deliverables for this project are creating a microsite and motion pieces dedicated to educating the user on understanding the importance of donating to this organization.




Growth
Inclusion
︎(srocll down for case study)︎




“We want to be perceived as a ‘go–to’ organization that plays a central role in the societal development of the city”



Goal


- Creating pieces that promote the cause and benefits of the CEED membership

- Increasing the audience's comprehension of what CEED does for their community.

Objective


- Attract new members and donations

- Communicate CEED value to the community of Maple Ridge.





Moodboard




“Feel like home”
Analog feel
Imperfections
Textured
Plays with proportion
Freehand

Sketches




Illustration & Animation 



Selection of stills
















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